What's a sponsorship program?

A sponsorship program lets your organization offer sponsor packages, collect payment, and display approved sponsor logos on your Playpass website.

Use a sponsorship program when a sponsor is paying for visibility or recognition, such as:

• a homepage sponsor section
• a website footer logo
• a Sponsored By section near schedules, activities, memberships, booking pages, or storefronts
• an offline or custom benefit, such as a field banner, court sign, jersey logo, or event mention

For simple donations or merchandise-style purchases that do not need sponsor logos, approval, or automatic placement, use a storefront instead.

Create a sponsorship program

Create your program from Dashboard > Products > Sponsorship program.

The new program form starts simple. Enter:

• Name - the public title, such as Your Sports Club Sponsors
• Price - the first package price
• Package label - the first package name, such as Community Sponsor

After saving, open the program's Packages section to add or edit more sponsor packages.

Add sponsor packages

Packages are the options sponsors choose from on your sponsorship page. For each package you can set:

• Name - the package label shown to sponsors
• Description - short details shown under the package name
• Price - enter 0 or leave blank for a free sponsorship package
• Term - leave blank for an ongoing sponsorship with no end date, or enter a number of days
• Maximum sponsors - leave blank for unlimited sponsors, or cap the number available
• Visible during sponsorship checkout - turn this off to hide a package without deleting it
• Sponsor directory presentation - choose Featured, Standard, or Compact for the package's public sponsor group

Paid packages require your organization to be connected with Stripe. Free packages can be used for comped, trade, or offline arrangements.

Placements

Every current sponsor with a completed or free payment, uploaded logo, and manager approval appears in the sponsor directory on your public sponsorship page. Placement options add promotion elsewhere on your website.

Package placement options are:

• Homepage section - show approved sponsor logos on your homepage
• Website footer - show approved sponsor logos in the website footer
• Sponsored By section - show approved sponsor logos near related public item pages
• Custom placement - describe an offline or special sponsor benefit

You can leave every additional placement turned off when a package only needs the sponsor directory.

Featured packages use large cards with room for sponsor details. Standard packages use a balanced logo grid. Compact packages use a dense logo grid. Packages appear in package order, and a manager can optionally assign an individual sponsor's position within its package group.

Package placements and directory presentation are defaults for new sponsorships. Existing sponsorships keep the package settings saved at purchase so their agreement does not change silently. After editing a package, review the current-sponsor preview and use Apply to current sponsors when you intentionally want to update display settings for eligible current sponsorships. This action changes promotional placements, directory presentation, and package position only; it does not change prices, payment records, terms, approval, sponsor details, logos, links, or individual directory order.

Publish and share

Publish the sponsorship program when you are ready for sponsors to view it.

Your public sponsorship page is at:

https://playpass.com/your-org/sponsor

The page lists the available packages. Sponsors choose a package, then continue to checkout. Managers can preview the checkout flow while the program is still in draft.

How sponsor checkout works

Sponsor checkout is focused on choosing the package and completing payment.

After the sponsorship is created, the sponsor can provide sponsor details, including:

• sponsor name
• logo
• website or link target
• public description

For logos, upload a PNG, JPG, WebP, or GIF. A wide logo around 600 x 240 pixels or larger usually works best.

The logo link can point to:

• the sponsor detail page on Playpass
• the sponsor's website
• another public Playpass item, such as a sponsor page you created

Review and approve sponsors

Sponsors do not appear publicly until a manager approves them for display.

From Dashboard > Products > Sponsorships, open a sponsorship to:

• review the sponsor name, logo, link, and description
• approve or remove display approval
• edit the sponsor's placements
• cancel or reinstate the sponsorship
• refund eligible payments

If a sponsor changes public display details after approval, such as the logo, website, or public description, the sponsorship needs manager approval again before it displays publicly.

Record offline or manager-created sponsors

Managers can record a sponsor from Dashboard > Products > Sponsorships after at least one package exists.

Use this for:

• check, cash, invoice, or comped sponsorships
• sponsor trades or zero-price packages
• sponsors who paid outside the public checkout flow

The sponsor still gets a Playpass receipt, and the sponsorship appears in the same dashboard list as online purchases.

Sponsors can find active and historical sponsorship receipts from My Stuff, just like registrations, membership subscriptions, bookings, storefront orders, and waivers.

Where approved sponsors appear

Every current sponsorship with a completed or free payment, approval, and a logo displays automatically in the sponsor directory on your public sponsorship page. Additional placements can display the sponsor in:

• homepage sponsor section
• website footer
• Sponsored By sections on public item pages

The website footer link uses your sponsorship program name, so players see a meaningful link such as Your Sports Club Sponsors instead of a generic label.

Drafting or pausing the sponsorship program stops new public purchases, but existing approved sponsors still display. Cancel a sponsorship, remove its approval, remove its logo, archive the program, or unpublish the organizer website when a sponsor should no longer appear.

FAQ

Can a sponsorship be free?

Yes. Set the package price to 0 or record a manager-created sponsorship with $0 paid.

Can a package be ongoing?

Yes. Leave Term blank for an ongoing sponsorship with no end date.

Do package changes update existing sponsors?

Not automatically. Packages are the defaults for new sponsorships. Existing sponsorships keep their purchase and display snapshot unless a manager edits that sponsorship directly or uses Apply to current sponsors from the package editor. The package editor previews how many current sponsorships would change before applying display settings.

Should I use a storefront instead?

Use a storefront for simple donations, merchandise, or sponsor-style products that do not need logo uploads, approval, or automatic website placements.

Use a sponsorship program when the sponsor is buying recognition and you want Playpass to manage the package, receipt, logo, approval, and display placements.

What's next?

• Create your sponsorship program from Dashboard > Products > Sponsorship program
• Record paid, free, or offline sponsors from Dashboard > Products > Sponsorships
• Learn about creating a storefront for simple donations or product sales
• Learn about setting up online payments with Stripe to accept paid sponsorships online
• Learn about creating a website page if you want a custom sponsor information page